Founders

9 articles tagged Founders.

July 17, 2026•3 min read

Ask for a Feature in Three Lines

A plain-English guide for founders working with an implementation agency. Describe any feature in three lines your developers can build, naming who it is for, when it happens, and what should happen. Plus the trick that turns every edge case into three more lines.

August 20, 2025•3 min read

Done Means Six Different Things on Your Build

A plain-English guide for founders working with an implementation agency. Why one feature gets called "done" four times and still helps zero customers, plus the definition of done each stage has to pass before it hands off to the next.

February 25, 2025•5 min read

Tell Your Agency What You Want, Not How to Build It

A plain-English guide for founders working with an implementation agency. Why handing developers your exact how-to spec, and your favorite tech stack, usually backfires, and what to say instead to get what you actually want.

December 19, 2024•4 min read

Describe What You Want, One Component at a Time

Communicating a website build to your agency feels huge until you break it into repeating parts. Write a one-page brief per component, fill in one card completely, and sketch the rest on a napkin.