Notes from over a decade in Sitecore and enterprise digital
Sitefluence is where Alden Menzalji writes about Sitecore, .NET, personalization, performance, and where AI actually fits in enterprise platforms.
What I write about
The recurring themes across posts on this site
Sitecore Implementation
Notes from architecting and shipping Sitecore — XM Cloud, XP, XM, and headless setups.
Development & Maintenance
Living with existing Sitecore platforms — feature work, performance, and the unglamorous side of keeping things running.
Sitecore Upgrades
Moving off legacy Sitecore versions without breaking the things that already work.
.NET & Azure
Full-stack .NET, Azure, APIs, and modern web — the broader stack that lives around Sitecore.
About Alden
Sitefluence is the personal site of Alden Menzalji — over a decade spent in enterprise CMS, most of it focused on Sitecore.
That experience started inside Sitecore itself, close to how the platform really works, and continued through partner agency engagements and direct enterprise projects. The patterns that hold up and the ones that quietly break tend to show up across all three.
This site is where those patterns get written down — architecture decisions, personalization tradeoffs, performance work, and the places where AI is actually changing how enterprise platforms get built.
- Time at Sitecore — Working on the platform from inside the company
- Partner agency years — Many implementations across many client shapes
- Direct enterprise work — Hands-on inside large in-house teams
Technology & Expertise
Where the writing on this site tends to live
Sitecore Platform
Over a decade spent architecting, implementing, and optimizing Sitecore across XM/XP, XM Cloud, and the composable DXP stack.
Personalization & CDP
Where data, behavior, and experience meet — patterns for personalization and CDP work that actually move the numbers instead of the slide decks.
AI & Intelligent Automation
Practical notes on AI integration in enterprise platforms — where LLMs and agents are useful, where they aren't yet, and what changes for delivery teams.
Microsoft & .NET Stack
The broader stack around Sitecore — enterprise .NET, Azure, and the modern web frameworks that increasingly sit in front of the platform.