More articles and insights on Sitecore, .NET development, AI, and enterprise solutions.
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Customer Data Platforms promise a single customer view, but most implementations become expensive data graveyards. Here's the honest truth about CDP ROI, the over-segmentation trap, the creepy line, and when NOT to collect data.
Companies collect massive amounts of personalization data but lack actionable insights. Here's the honest breakdown of data categories, when each is useful vs. noise, and how the third-party cookie apocalypse changes everything.
A plain-English guide for founders working with an implementation agency. Why one feature gets called "done" four times and still helps zero customers, plus the definition of done each stage has to pass before it hands off to the next.
A plain-English guide for founders and non-coders working with a digital agency. Learn why they keep asking questions before fixing anything, plus the exact bug report template that gets your issue worked on in one reply instead of ten.
A plain-English guide for founders working with an implementation agency. Why handing developers your exact how-to spec, and your favorite tech stack, usually backfires, and what to say instead to get what you actually want.
Communicating a website build to your agency feels huge until you break it into repeating parts. Write a one-page brief per component, fill in one card completely, and sketch the rest on a napkin.