Who's behind Sitefluence
Alden Menzalji
Over a decade working on Sitecore, AI, personalization, e-commerce, and enterprise digital transformation. A senior technical consultant focused on what ships and what scales, with a rare view of the same platform from three vantage points: inside Sitecore, alongside its partners, and across its enterprise clients.
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12+ yrs
On the Microsoft & Sitecore stack
v6 → v10
Sitecore upgrades led end to end
10M+/wk
Transactions kept reliable through spikes
Days → <1hr
Regression testing cut by automation
The path here
One platform, learned from every side.
2021 – Present
Sitecore clients
Technical Lead, Sitefluence
Direct enterprise delivery for Sitecore clients: confidential platforms, each powering several brands, built and maintained to production standards.
- Data-driven personalization with Sitecore Personalize and CDP
- Intelligent search with Coveo, plus automated CI/CD pipelines
- Sitecore upgrades from v6 to v10, kept reliable through major traffic spikes
2019 – 2021
Sitecore partners
Senior Technical Lead, partner agency era
Delivering Sitecore from the partner side, leading multi-million-dollar projects for high-profile national nonprofits, global NGOs, and senior-living brands.
- Designed and prototyped scalable enterprise Sitecore architectures
- Mentored developers and set the coding standards that keep large codebases healthy
2017 – 2019
Sitecore, the mother ship
Lead Software Developer, inside Sitecore
Time on the inside of Sitecore itself, a Gartner-recognized leader in the CMS space. Architected and shipped a product from the ground up with a small team.
- Built the Sitecore–Salesforce Marketing Cloud connector, handling tens of millions of records per run
- Worked directly with Sitecore Support on hotfixes and critical issues
- Tuned search performance through Solr/Lucene indexing and query handling
2014 – 2017
Enterprise .NET foundations
.NET / Web Developer
Where the Microsoft-stack craft was built: years of ASP.NET MVC and custom web applications for e-commerce, government, and enterprise clients.
- Standardized APIs supporting cross-platform iOS/Android work
- Tailored e-commerce features and long-term post-delivery support
2009 – 2014
Computer Science degree
B.S. in Computer Science
A five-year bachelor's degree, the academic grounding in computer science behind everything since.
Have a Sitecore problem worth solving?
Implementation, upgrades, personalization, or the broader enterprise .NET stack. Let's talk about what you're building.